Visual design in tech has entered an identity crisis. It’s polished and soulless at the same time; every company claims to care about aesthetics, yet most products look alike.
The idea that “when everything is measured, beauty starts to feel like waste” really stuck with me. It’s time we treat visual identity as substance, not surface.
this hits me right in the heart. got stuck in a loop of productivity and delivery that just repeats: same fonts, same colors, same layouts (people actually pay for it!). now trying to rediscover the creative soul i had two decades ago… damn, it's hard.
We gotta bring that magic back ✨
This resonates so much, this is the only way to create something people want to keep coming back to!
The idea that “when everything is measured, beauty starts to feel like waste” really stuck with me. It’s time we treat visual identity as substance, not surface.
heard this argument before but love the way this is framed. really well said
this hits me right in the heart. got stuck in a loop of productivity and delivery that just repeats: same fonts, same colors, same layouts (people actually pay for it!). now trying to rediscover the creative soul i had two decades ago… damn, it's hard.
yes!! I just wrote an article about this too! not posted on substack yet but personality is making a comeback
Couldn’t agree more. We’re in a copy-paste era. Every interface blends into the next. Familiarity replaced identity.
Design feels less like storytelling and more like checkbox execution.